E-liquid and E-juice Market predicted to increase at a CAGR of 13.4 percent from 2021 to 2027

 The global e-liquid and E-juice market was worth USD 1.4 billion in 2020, and it is predicted to increase at a CAGR of 13.4 percent from 2021 to 2027. Over the projection period, increased global adoption of safer alternatives to smoking is expected to drive demand for e-cigarettes.Furthermore, the availability of e-liquids in a variety of flavours, including tobacco, menthol, chocolate, and fruit and nuts, is expected to increase e-liquid usage. Over the projected period, the market is expected to be driven by rising health consciousness among consumers, as well as the availability of e-liquids with low levels of toxicants.



E-liquid and E-juice also have a lower cost than tobacco products and are available in a variety of price levels, making these e-liquids more affordable. Furthermore, vaping has the potential to assist smokers in quitting, making e-liquid a viable smoking substitute.The rising expense of regular cigarettes has boosted demand for e-liquids and e-cigarettes around the world, propelling the sector forward. As technologically improved e-cigarettes gain traction in the market, demand for diverse e-liquids to enhance the vaping experience is growing.

There has been a growth in the number of vape shops across the world, especially in North America, where clients can sample e-liquid varieties before buying them. Over the foreseeable term, the circumstance is expected to boost market growth even more. For example, JUUL Labs, Inc., an e-cigarette and e-liquid manufacturer, established a store in Toronto, Canada, in June 2019, which allows customers to test e-liquid flavors before purchase.According to various studies conducted by medical institutes such as the British Medical Association and the Royal College of General Practitioners, smoking exposes the user to over 5000 chemical compounds, whereas e-cigarettes expose the user to a negligible number of compounds, the majority of which are non-toxic. These factors are expected to drive the market further in the coming years.

To broaden their customer base, e-cigarette producers are delivering a variety of device setups and items at cheap costs. Modular e-cigarettes are becoming more popular as a result of the customisation possibilities available, which let users to swap out elements like coils, atomizers, and battery mods to achieve the desired flavour and improve the vaping experience.The growing trend of Do-it-Yourself (DIY) in the market, where the user may develop their own e-liquid by combining various flavors, is further driving the growth of the market over the forecast period. The availability of e-liquids with various nicotine levels, such as 3 mg, 6 mg, 12 mg, and 24 mg, is also garnering a big consumer base in the E-liquid and E-juice market.


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