Feminine Hygiene Products Market projection period 2020-2025

 During the projection period 2020 to 2025, the global feminine hygiene products market is expected to increase at a CAGR of 5.8%, from USD 20.9 billion in 2020 to USD 27.7 billion in 2025.Female empowerment, rising female literacy and awareness of menstruation health and cleanliness, rising female disposable income, and rising female empowerment are predicted to boost the growth of the feminine hygiene products market globally.



COVID-19 Impact on the Global Feminine hygiene products Market

The newly identified coronavirus causes COVID-19, an infectious disease. The spread of this virus is having an impact on global economic growth. The disease was unknown before its outbreak In Wuhan (China) in December 2019.

The major effects of an outbreak are characterised as the pandemic's direct and immediate effects on human health. Secondary effects, on the other hand, are those caused by the pandemic indirectly, either as a result of the population's anxiety or as a result of the actions made to contain and control it.The pandemic of COVID-19 is predicted to have a secondary impact on the market for feminine hygiene products. The impact will be different depending on the country and the ability to respond through social protection and medical infrastructure. Consumers who will be most impacted are expected to be the poorest and most sensitive to economic and social shocks.

The COVID-19 pandemic has severely hampered access to feminine hygiene products, according to a survey done by the Menstrual Health Alliance India. According to the survey, societal distancing norms and restrictions forced over 82 percent of feminine hygiene product firms to halt operations in India. The supply of these products, particularly disposable and reusable sanitary pads, in rural areas has become curtailed as production has become constrained. Due to the lack of public transportation and mobility constraints imposed by the lockdown, consumers who could previously access products at local markets were unable to do so.According to the Feminine and Infant Hygiene Association of India, China supplies around 10-15% of India's sanitary napkin requirements, and with much of the country's manufacturing shut down, there was a significant scarcity of products, leading to black marketing and fake price increases.

In the United States, however, a different pattern was found. Hoarding affected the supply of feminine hygiene supplies in the same way as the COVID-19 pandemic impacted work, school, and social routines. Consumers with lesser incomes have been affected by stockpiling, which has resulted in a price increase during the lockout. Due of the COVID-19 epidemic, women who rely on free feminine hygiene products from schools, social service centres, government health clinics, and medical facilities encountered shortages. As a result, non-profit organisations like Support, The Girls have begun to take steps to close the gap. In just one month in March 2020, this nonprofit distributed over 900,000 feminine hygiene items to Los Angeles, New Jersey, Washington, D.C., Maryland, and Virginia.

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